Sarah@FreeMyCV Blog

The problem with 'blanket' applying...

by Sarah 27. October 2009 09:08

Job seeking takes time. Updating your CV, filling out applications, tailoring your covering letter, finding email contacts, or applying for vacancies online... all of these aspects of your job hunt are very time consuming, and this can quite frankly, be a bit of a pain. But are you making the most out of your job search? And are you following the rules of a good applicant?

Is this you?

You've spent your time sourcing out jobs from loads of different places, you have newspapers with jobs circled, email addresses of companies, of recruitment agencies, of jobs websites, vacancies to apply for- and after finding the jobs and the contacts, it can be quite easy to take a shortcut at the final hurdle. So you just send your CV packing, with its generic covering letter, and a few choice words on an email about how you hope you'll be considered for their vacancy. Because, to be honest- you're kind of sick of the sight of CV, and of all of the bits of paper cluttering up your desk. It's best to just get your CV out there to as many employers as possible, to fully increase your chances of getting an interview.

You're feeling pretty pleased with yourself, you've done all the hard work and your CV is now out of your hands, on the tremendous journey to sail into the inbox of potential new employers. How exciting. It would probably surprise you to hear then, that all of your hard work is about the equivalent of printing out your CV, crumpling it into a ball and throwing it into the nearest waste paper basket.

But it's true. A thoughtless, non specific, rushed application that you send en masse to employers, recruitment agencies, jobs websites, and anyone else you can think of is NOT going to secure you a job anytime soon.

How to break the 'bad applicant' cycle


Perfecting the art of applying for jobs is, just that, an art form. Every part of the process from the email that accompanies your attached CV to your covering letter will be scrutinised. There are so many opportunities for a company to quash your application before it is even seen by the person who makes the employment decisions, that it really should be flawless to stand any reasonable chance of securing you an interview.


Looking for a job isn't a numbers game. Some candidates believe that the more jobs they apply for, the more chance of securing a job. However the reality is that a few well-crafted, thoughtful applications, suitably tailored to each job and company are worth ten thousand randomCV's emailed to any old employer.

A good application will involve research into the company hiring. You will need to find out by looking at the job description what key skills and attributes they are looking for, and ensure you highlight your skills in these areas on your covering letter. Your covering letter absolutely must be tailored for each job you go for- generic letters with cliched phrases will just not be acceptable- the employer will not see your enthusiasm or passion for their business- instead you will just be another drone, sending in your CV with little thought to the outcome.

A good application can take from a few hours to a whole days worth of work, so it really isn't something you can replicate hundreds of times. Be selective, choose roles that you really can succeed in, and take the time to think about the whole process- this is your first impression to a company; you owe it to yourself to get it right.

The key things to remember when applying for jobs are:

Know who you are sending your CV to.
I'm not a recruiter, but yet my inbox gets inundated with applications for vacancies within my 'esteemed organisation' that we don't even have. Learn the differences between a jobs website, a CV distribution service and a recruitment agency and use all of them to your advantage. Find out what each can do for you and how best to get the most out of their services. By all means inquire with a company as to whether they have vacancies, but fully understand the role of the organisation, and whether you'd fit into it before you do so.

Do your homework
. Find out who you need to send your application to and write a well crafted covering letter personal to each vacancy you wish to apply for. Take the time to find out the exact person or department that you need to be in touch with when applying for vacancies, because another member of the company might not pass it on.

Take your time. Yes it's time consuming, yes it's a little boring and a lot frustrating- but the payoff could be fantastic. Spend time on each application you send, put yourself on the other end of your email or application- and ask yourself; would you hire you?

Happy Job Hunting!

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About the author

The FreeMyCV experts match your job seeking needs with their knowledge of the UK job sites. As well as saving you time and hassle, the service increases your chance of getting that next job. The service is free of charge.

Sarah's FreeMyCV blog helps you with regular posts about interview advice, CV writing tips, redundancy help and much more.

Please send any feedback to sarah@FreeMyCV.com

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